Privacy Policy

1. Introduction

Welcome to RugCheck ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rugcheck.ca, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site. By accessing the Site and using our services, you consent to the collection, use, and disclosure of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Sign up for our newsletter
• Search for flights on our platform
• Complete forms or surveys
• Contact us through our support channels
• Participate in promotions or contests

The personal information we may collect includes:

• Name and contact information (email address, phone number)
• Billing and payment information (when applicable)
• Travel preferences and history
• Government-issued identification (for certain bookings as required by airlines)
• Any other information you choose to provide

2.2 Automatically Collected Information

When you access our Site, we may automatically collect certain information about your device and usage, including:

• Device type, operating system, and browser information
• IP address and geographic location
• Time spent on the Site and pages visited
• Referral source
• Search queries and flight preferences

2.3 Cookies and Similar Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze Site traffic, customize content, measure promotional effectiveness, and provide a better experience.

Types of cookies we use:

• Essential cookies: Required for the Site to function properly
• Functional cookies: Enable enhanced functionality and personalization
• Analytical cookies: Help us understand how visitors interact with our Site
• Advertising cookies: Used to deliver relevant advertisements and marketing communications

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Create and manage your account
• Process and fulfill your flight search queries
• Connect you with travel service providers
• Send administrative information, such as confirmations and updates
• Provide customer support and respond to inquiries
• Send marketing and promotional communications (with your consent)
• Personalize your experience and deliver tailored content
• Monitor and analyze usage patterns and trends
• Improve our Site, products, and services
• Protect against fraudulent or unauthorized transactions
• Comply with legal obligations

4. Disclosure of Your Information

We may share your information with the following categories of third parties:

4.1 Service Providers and Business Partners

We may share your information with service providers and business partners who perform services on our behalf, including:

• Airlines, hotels, and other travel service providers
• Payment processors and financial institutions
• Customer support providers
• Marketing and advertising partners
• Analytics providers
• IT and cloud service providers

4.2 Legal Requirements

We may disclose your information when required by law or in response to valid requests by public authorities (e.g., a court or government agency) for purposes such as:

• Complying with legal obligations
• Protecting our rights, privacy, safety, or property
• Preventing or investigating possible wrongdoing
• Responding to legal proceedings

4.3 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

4.4 With Your Consent

We may disclose your personal information for any other purpose with your consent.

5. Cross-Border Data Transfers

RugCheck is based in Canada, but we work with service providers and business partners around the world. Your information may be transferred to, stored, or processed in countries outside of Canada, including the United States and European Union countries.

When we transfer personal information to countries outside of Canada, we ensure appropriate safeguards are in place to protect your information and comply with applicable data protection laws. These safeguards may include contractual agreements, standard data protection clauses, or ensuring the recipient adheres to privacy frameworks such as the EU-U.S. Privacy Shield.

6. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

We regularly review our security procedures to consider appropriate new technology and methods. We will take all reasonable steps to protect your personal information, but we cannot guarantee its absolute security.

7. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. Your Privacy Rights

8.1 Canadian Privacy Rights

Under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the right to:

• Access your personal information
• Correct inaccurate or incomplete information
• Withdraw consent to the collection, use, or disclosure of your information
• File a complaint with the Office of the Privacy Commissioner of Canada

8.2 Account Information

You can review and change your personal information by logging into your account and visiting your account profile page. You may also contact us directly to request access to, correction of, or deletion of any personal information that you have provided to us.

We may not accommodate a request to change or delete information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

8.3 Marketing Communications

You can unsubscribe from our marketing communications at any time by clicking on the "unsubscribe" or "opt-out" link in any marketing email we send you, or by contacting us using the details provided below. You will continue to receive service-related emails (e.g., account notifications, booking confirmations) that are necessary for the administration and use of your account.

9. Children's Privacy

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, please do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

10. Third-Party Websites

Our Site may contain links to third-party websites and services that are not owned or controlled by RugCheck. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. You further acknowledge and agree that RugCheck shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods, or services available on or through any such websites or services.

We strongly advise you to read the terms and privacy policies of any third-party websites or services that you visit.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Site following the posting of changes constitutes your acceptance of such changes.

12. Contact Us

If you have questions or comments about this Privacy Policy, your personal information, our use and disclosure practices, or your consent choices, please contact us at: